3AW and Gold star once more

Radio Scores Melbourne
GfK Survey 1 2023, Survey Interval: Sunday January 15 to Saturday February 25

UP: 3AW +1.5
DOWN: KIIS 101.1 -1.8

3AW 16.6% (15.1%)
Cume: 876,000 (+11,000)
2022 outcomes: Greatest/worst
Greatest 10+ 15.9% (17.6%)
Greatest Breakfast 22.8% (20.1%)

One other sturdy begin for the station that refuses to falter. Because the Sydney 9 Radio station feels the strain from elsewhere on the dial, 3AW didn’t miss a step with 10+ share near 16% for a second successive 12 months on this survey. Comparable for breakfast for Ross and Russel with one other begin to the 12 months over 22%, that is for third consecutive 12 months. Greatest movers have been drive with Tom Elliott and the night combo of Scott Hayward (Cash Information) and Denis Walter. Even weekends posted acquire properly earlier than the footy season begins. Share 65+ jumped 4.2 to 38.9%, properly forward of Gold underneath 10%.

Gold 104.3 12.4% (11.9%)
Cume 1,313,000 (+22,000)
2022 outcomes: Greatest/worst
Greatest 10+ 12.0% (11.4%)
Greatest Breakfast 11.2% (9.7%)

Greatest begin to the 12 months for Gold in current Melbourne radio rankings and a share of 12.0% equals the most effective consequence from 2022. The Christian O’Connell Present stays a tower of energy on 11.5%, the most effective consequence for the workforce ever. Morning and afternoon have been additionally up, however the numbers eased ever-so-slightly in drive and have been down 2.3 in night. Gold maintains clear management 40-54 with 17.7% forward of the much-improved Fox in that demo.

101.1 Fox FM 9.8% (8.9%)
Cume 1,328,000 (-70,000)
2022 outcomes: Greatest/worst
Greatest 10+ 9.6% (7.8%)
Greatest breakfast 9.6% (7.4%)

Fox has signalled it’s sport on within the Melbourne FM market with its greatest share in any survey since mid-2019. The breakfast consequence for Fifi, Fev and Nick is that workforce’s greatest and the most effective for Fifi and Fev since breakfast was in double figures again in 2019. The station is awash with good development together with a soar of 1.5 and a pair of.6 in morning and afternoon, and a extra modest raise of 0.1 for Carrie and Tommy in drive, closing the hole to Gold. Fox has regained management with listeners 25-39 pushing KIIS out of prime spot and 40-54 ballooned from 7.0% to 12.0%.

smoothfm 91.5 9.3% (8.8%)
Cume 1,174,000 (+16,000)
2022 outcomes: Greatest/worst
Greatest 10+ 9.4% (7.3%)
Greatest Breakfast 7.8% (6.1%)

In a survey the place the highlight might be rightly shining elsewhere, smoothfm 91.5 has completed fairly properly too. easy is likely one of the 4 FM stations to report development but the hole between it and Fox widened just a little. smoothfm breakfast, now simply with Mike Perso, lifted 0.2 to 7.4%. The large strikes have been for at work listening with morning up 1.6 to 10.3 and afternoon up 1.9 to 10.6%. Drive climbed 0.3 to eight.4% whereas night took a success, dropping 3.3 to eight.2%. easy carried out properly in its key demos – 40-54 up 0.6 to 9.5% and 55-64 up 2.9 to 11.6%.

Nova 100 7.1% (7.5%)
Cume 1,168,000 (-88,000)
2022 outcomes: Greatest/worst
Greatest 10+ 8.0% (7.1%)
Greatest breakfast 9.5% (7.5%)

An general small fall was pushed largely by falls in afternoon (-0.6) and night (-2.3). The station did properly avoiding a lack of breakfast share with the brand new Ben, Liam and Belle program retaining practically all the earlier early morning crowd. The crew from Adelaide have began in Melbourne on 7.3% which is near the place Chrissie, Sam and Browny have been for six of the eight 2022 surveys. Station excessive is 9.3% in drive the place Ricki-Lee, Tim and Joel are #3 FM behind Gold and Fox. The station jumped most 18-24 with share up 4.5 to 11.9%, rating it third behind Fox and Gold.

KIIS 101.1 FM 6.6% (8.4%)
Cume 1,190,000 (-65,000)
2022 outcomes: Greatest/worst
Greatest 10+ 8.4% (5.6%)
Greatest Breakfast 8.1% (5.4%)

Among the good development from 2022 has slipped away for the beginning of the brand new 12 months. The excellent news is cume remains to be over 1.1m. The opposite excellent news is that it’s additionally the station’s greatest survey one end in current reminiscence. The numbers are down on what occurred within the again half of 2022 although. Breakfast with Jase and Lauren managed to maintain share effervescent away over 7%, however it was elsewhere the viewers checked out. Morning, afternoon and drive have been down 2.2, 2.5 and a pair of.8 respectively. A crowd of listeners 18-24 went lacking with share down from 18.1% to 10.2%. Additionally softer was 25-39, down 3.2 to 12.1%.

105.1 Triple M 6.1% (5.7%)
Cume 761,000 (-41,000)
2022 outcomes: Greatest/worst
Greatest 10+ 7.3% (5.0%)
Greatest breakfast 6.3% (4.0%)

Share is constructing again after a mushy finish to 2022. This nonetheless the most effective begin to a 12 months for the station 10+ since 2019 and breakfast too posted a modest enchancment to five.2% in comparison with its first two surveys of final 12 months which have been each underneath 5%. The star performer although was afternoon with share up 2.1 to eight.1%. Share was up 25-39 and 40-54 though Triple M isn’t prime three FM in both.

SEN 1.8% (2.3%)
Cume 330,000 (-28,000)
2022 outcomes: Greatest/worst
Greatest 10+ 3.0% (1.3%)
Greatest Breakfast 3.4% (1.3%)

The station was down barely in breakfast, morning and afternoon, however drive after which night bucked the development. Night is the brand new rankings champ due to the cricket from India with share up 1.5 to three.5%.

3MP 1377 1.5% (1.9%)
2022 outcomes: Greatest/worst
Greatest 10+ 1.9% (0.6%)
Greatest Breakfast 1.1% (0.3%)
Cume 126,000 (-38,000)

Breakfast obtained the wobbles with share down 0.3 to 0.6%. Share in afternoon (2.3%) and drive (1.8%) are the station excessive factors.

RSN 927 1.2% (0.5%)
2022 outcomes: Greatest/worst
Greatest 10+ 0.9% (0.4%)
Greatest Breakfast 1.4% (0.4%)
Cume: 84,000 (+14,000)

A soar in cume was joined by will increase in share in all dayparts. Afternoon and night weekdays carry out greatest on 1.3%, though they’re overshadowed by weekend on 1.7%, a stable raise from 0.9 on the finish of 2022.

Magic 1278 0.9% (1.4%)
Cume 114,000 (-10,000)
2022 outcomes: Greatest/worst
Greatest 10+ 1.6% (1.0%)
Greatest Breakfast 1.3% (0.5%)

Three of the 4 AM minnows within the Melbourne radio rankings have been down this survey and Magic was certainly one of that trio. Breakfast has slipped to only 0.4% whereas on the different finish of the day night sits on 1.4%. Share was hammered in all dayparts, none extra so than morning which dropped from 1.7% to 0.7%.

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See additionally: Melbourne Radio Scores 2022 Survey 8: Cream rises to the highest with 3AW and Gold stronger

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